The Ladies, 2013

Brandy-Mae, Photo Matthew Stanton

Brandy-Mae (Detail), Photo Matthew Stanton

Brittany-Ann, Photo Matthew Stanton

Brittany-Ann (Detail), Photo Matthew Stanton

Crystal, Photo Matthew Stanton

Crystal (Detail), Photo Matthew Stanton

Candy-Alice, Photo Matthew Stanton

Candy-Alice (Detail), Photo Matthew Stanton

Rebecca-Ann, Photo Matthew Stanton

Rebecca-Ann (Detail), Photo Matthew Stanton

Amber-Lee, Photo Matthew Stanton

Amber-Lee (Detail), Photo Matthew Stanton

Tiffany, Photo Matthew Stanton

Tiffany (Detail), Photo Matthew Stanton

La Toya-Lee, Photo Matthew Stanton

La Toya-Lee (Detail), Photo Matthew Stanton

Cherry, Photo Matthew Stanton

Cherry (Detail), Photo Matthew Stanton

Veronica-Lake, Photo Matthew Stanton

Veronica-Lake, Photo Matthew Stanton

Description

The Ladies is a series of works the artist created during Amato’s time as Artist-In-Residence at Artspace Visual Arts Center, Sydney, Australia in 2013. Women’s beauty accessories such as hair extensions, fake eyelashes and false nails are added to grotesque organic forms created by using expandable foam building material.

During the process of making these sculptures, the artist endeavored to take the sculptures into the world that their accessories were intended for. Amato booked hair and nail appointments with local Sydney salons and ventured into the beauty industry with her lady sculptures. Both situations resulted in raised eyebrows from each industry professionals, with the nail technicians asking that the nails be removed from the sculptures for the works to be carried out. Even though they were dealing with their own familiar material i.e the hairdresser dealing with real human hair extensions on a daily basis, a surprising reaction was discovered when their familiar and everyday material was placed within an unfamiliar context.

The Ladies comments on commercial representations of femininity within contemporary society. By isolating these beauty accessories, the works highlight and accentuate their bizarre physical nature, placing them outside of their intended ‘beautifying’ context. The familiar becomes unfamiliar and the reality of what women will do and use to ‘become more attractive’ is highlighted.

Amato intends on creating a limited edition jewelry line in 2014 inspired by The Ladies.